Templates  

Worksheets

Kano - Maslow - Financial Benefit

1. 1

   VOC

   This is the list of customer requirements (VOC). Usually this list comes from the VOC / CTQ tree diagram but you can also create and change the list here.
2. 2

   Kano-Maslow-Value

   This Table shows the 3 categories for assessing the requirements:

   • Kano (Must Have, More is Better, Nice to Have)
   • Maslow (Basic, Security, Social, Esteem, Self Actualization)
   • Financial Benefit (None...High)

   Assess each requirment by filling out all 3 categories.

   • Latent Importance: this is the calculated sum of the Kano, Maslow, and Monetary Value score. Minimum value is 0, maximum value is 15
3. 3

   Importance

   This is the importance table. If you want to use the Kano Model for prioritizing VOC, the importance is calculated by re-scaling the Latent Importance to a 100% scale.
4. 4

   Bar Chart

   This chart shows the 3 components Kano, Maslow, and Monetary value as stacked bars. A line graph is drawn for the calculated importance.

More Worksheets

• Latent Needs Analysis
• Extended Benchmarking (VOC)
• VOC Prioritization