QFD / Market Segments Table

Prioritization by customer group / market segment

Qualica Software supports different market segments using a list of product variants. In the QFD0 market segments table, you can enter weights for each VOC and variant. This table is the input for all importance calculations. It is also possible to use the AHP component together with product variants: let different users fill out the AHP matrices in the AHP questionnaire. Then connect each user to one of the product variants.

Worksheets

The QFD0 Worksheet

en
  1. 1
    List of Criteria
    This is the list of criteria to prioritize. In this case the customer requirements (VOC).
  2. 2
    QFD 0 Matrix
    The columns of this table are the different market segments or variants in your project. Enter a score for each item and variant. You can use any kind of scale, e.g. 1...6. The calculation function will create a 100% score from these input weights.
  3. 3
    Importance
    This table shows the calculated results from the scores at the left. In a first step, each column of the QFD 0 table gets normalized to 100%. In a default setup, the final importance values are calculated as the mean of all market segments. If you add the Variants layer to the project, individual importance values for each variant will be kept throughout the whole project.
More Worksheets

Qualica Template

Prioritization by customer group / market segment

Worksheets

The QFD0 Worksheet

en
  1. 1
    List of Criteria
    This is the list of criteria to prioritize. In this case the customer requirements (VOC).
  2. 2
    QFD 0 Matrix
    The columns of this table are the different market segments or variants in your project. Enter a score for each item and variant. You can use any kind of scale, e.g. 1...6. The calculation function will create a 100% score from these input weights.
  3. 3
    Importance
    This table shows the calculated results from the scores at the left. In a first step, each column of the QFD 0 table gets normalized to 100%. In a default setup, the final importance values are calculated as the mean of all market segments. If you add the Variants layer to the project, individual importance values for each variant will be kept throughout the whole project.

More Worksheets