CTQ Sales Argumentation

The Sales Argumentation is an add-on to ctq benchmarking. Before adding this component, please use either QFD House of Quality or CTQ Benchmarking in your project.

How to insert the component

The template can be used to start new projects or to extend existing projects. Please read chapter "The Templates" to learn more about how to start new projects.

In order to extend your project:

  1. 1
    Activate the Insert Ribbon Insert Ribbon
  2. 2
    Click the Add Tool button on the Insert ribbon
  3. 3
    Click the icon in the template catalog

The component is located in this cycle/phase combinations:

    Activate the right cycle by clicking its item at the blue left section of the template catalog. Then scroll the window to the right phase in order to find the module .

    Worksheets

    The Sales Pitch (CTQ) Worksheet

    The worksheet shows strengths and weaknesses of the current product and the targeted new product in a chart.

    All data is taken from the CTQ Benchmarking table. Weaknesses and strengths are computed in relation to a main competitor. The main competitor is always the first one in the benchmarking table. If you want to change the main competitor, change the order of competitors in the benchmarking table.

    1. 1
      Text
    2. 2
      CTQs
    3. 3
      FR Quality Plan Part 2

    Qualica Template

    The Sales Argumentation is an add-on to ctq benchmarking. Before adding this component, please use either QFD House of Quality or CTQ Benchmarking in your project.

    Worksheets

    The Sales Pitch (CTQ) Worksheet

    The worksheet shows strengths and weaknesses of the current product and the targeted new product in a chart.

    All data is taken from the CTQ Benchmarking table. Weaknesses and strengths are computed in relation to a main competitor. The main competitor is always the first one in the benchmarking table. If you want to change the main competitor, change the order of competitors in the benchmarking table.

    1. 1
      Text
    2. 2
      CTQs
    3. 3
      FR Quality Plan Part 2

    More Worksheets

    CTQ Sales Argumentation
    FR Importance