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About SWOT

SWOT Analysis focuses on the current situation within the competitive environment.

Strategies or action items to mitigate risks arising from threats and for leveraging opportunities.

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business. It involves identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Worksheets

SWOT Analysis

1. 1

   Strengths

   Note down all strengths of your product or your company compared to the competition.
2. 2

   Weaknesses

   Enter all weaknesses your product or your company might have compared to the competition.
3. 3

   Opportunities

   List all opportunities you can find which may give your product or company an advantage compared to the competition.
4. 4

   Threats

   Note down all possible threats that may affect the success of your product.

SWOT Matrix

1. 1

   Strengths

   The strengths found in the SWOT Analysis worksheet. You may also add more items here.
2. 2

   Weaknesses

   The weaknesses found in the SWOT Analysis worksheet. You may also add more items here.
3. 3

   Opportunities

   The opportunities found in the SWOT Analysis worksheet. You may also add more items here.
4. 4

   Threats

   The threats found in the SWOT Analysis worksheet. You may also add more items here.
5. 5

   Matrix

   Set a checkmark wherever an internal factor (columns) interacts with an external factor (rows).

SWOT Strategies

In this worksheet you can see all combinations of internal and external factors. Try to define a strategy for each of these combinations.

1. 1

   Strengths - Opportunities

   This list shows all combinations of strengths and opportunities as defined in the SWOT Matrix.
2. 2

   Strategies

   Try to find stratgies according to the combinations at the left.
3. 3

   Strengths - Threats

   This list shows all combinations of strengths and threads as defined in the SWOT Matrix.
4. 4

   Strategies

   Try to find stratgies according to the combinations at the left.
5. 5

   Weaknesses - Opportunities

   This list shows all combinations of weaknesses and opportunities as defined in the SWOT Matrix.
6. 6

   Strategies

   Try to find stratgies according to the combinations at the left.
7. 7

   Weaknesses - Threats

   This list shows all combinations of weaknesses and threads as defined in the SWOT Matrix.
8. 8

   Strategies

   Try to find stratgies according to the combinations at the left.

More Worksheets

• SWOT Direct Action Plan
• S - O Strategies
• Relationship Diagram
• Strategies