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PEST  

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PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used for environmental scanning of strategic management.

PEST assesses a market, including competitors, from the standpoint of a particular proposition or a business. Factors identified in PEST analysis are often classified into opportunities and threats for SWOT analysis.


Worksheets

PEST Analysis

en
  1. 1
    PEST / PESTEL Analysis
    Factors like legislation, competition rules, political stability, taxes, trade barriers, security, subventions.
  2. 2
    PEST / PESTEL Analysis
    Ecological and environmental aspects, e.g. weather, climate change, ...
  3. 3
    PEST / PESTEL Analysis
    Cultural aspects, health, population growth rates, age distribution, lifestyle, ...
  4. 4
    PEST / PESTEL Analysis
    R&D activities, automation, rate of technological change.
  5. 5
    PEST / PESTEL Analysis
    Economic growth, exchange rates, inflation rate, interest rate, ...
  6. 6
    PEST / PESTEL Analysis
    anti-discrimination law, consumer law, employment law, health and safety law
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